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MIT Cognimates

Kids, meet the faces of AI

Cognimates is a coding platform that teaches children from ages 7-14 Artificial Intelligence, through a series of playful characters.

  • Illustration

The Challenge

To create characters that expressed anger, happiness, joy, and curiosity to make AI as easy to understand as possible to kids.

The Concept

In partnership with Cognimates MIT researcher heavyweight Stefania Druga, we designed three characters to be the faces of AI intros to kids. Meet Nary, iBall, and Ninjat.


We channeled our inner children and imagined 6 characters, leading to a final selection of three characters. Each character was illustrated in various poses, expressing different feels.